(AVP) Brainstorming gone wrong!

The Meaning of Viral Advertisement?

After receiving the brief, I took the time to research what a viral advertisement is and what may be the best ways to approach it.
These 2 websites in particular gave me a good idea on what it is to making a successful viral advertisement.
http://www.baekdal.com/articles/branding/viral-marketing-tricks/
http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/

The only problem I had after looking at many viral advertisements and researching on what it is, was coming up with something new and unthinkable. Coming up with an idea which hasn't already been done or something which will capture the audiences attention.

First Idea

I came up with my first idea and made a storyboard, but the problem was that this idea was far from complete at being viral. It was just the first thing that came to my mind which wasn't inspired by any other advertisements or anything. So my idea was basically a first person film, showing the view of some guy getting ready to go out and hits the pub for a drink. He has 5 shots lined up, all different colours with different effects, showing his vision getting blurry or distorted from each different shot that he drinks. Finally he gets to the final shot which is a clear looking glass and it somehow manages to clear his senses. Making him see clearly again, and the idea behind this is that his final shot was a glass of aquapax water, which the bartender then slams on the bar infront of him.
So in the end this idea was lacking the quilities of viral communication, and I couldn't quite think how to make it more exciting or shocking to appeal to the viewers.

Change of Plan

Since I was lacking in the creative thinking department at coming up with my own idea, Tom Spencer (a class mate) was kind enough to allow me to join partnership with him on working with his idea.
More details on his idea for viral communication is posted on his blog.
http://tom-spencer.blogspot.com/