(D & AD) Research

Idents & Stings

After looking at the E4 brief for the TV Promo, I decided to look into what an Ident is and view existing Stings on the E4 website, which displays Stings from winners in the previous years.

Here are a whole collection of idents from different broadcasting channels.
http://idents.tv/blog/
Here are a couple that interested me the most:

http://idents.tv/videos/E4bedroom.html
http://idents.tv/videos/E4barn.html

The reason I like these 2 Idents in particular is the stop motion style with moving animated characters and camera angles it uses. This makes me want to consider making something with stop motion.

Here are 2 quick stings of E4, including last years winner (Cyriak) of the E4 Stings contest.

(D & AD) E4 Ident Brief

E4 TV Promo:

E4 shows a range of movies on Monday nights. Some are good. Some are bad. All of them are guilty pleasures.
As a minimum the work needs to be able to be broadcast as a 30-second promo and as a short sting lasting 5-seconds going into and out of ad breaks during the film. The only limitation is that it needs to incorporate the E4 logo.

Target Audience:

E4’s audience are young and savvy. They come to E4 for a good dose of escapist entertainment. Some of it is brand defining, high quality and innovative – shows like Dead Set, Skins and The Inbetweeners, whilst some of it is good fodder for when you want to chill out – a classic episode of Friends anyone? E4’s viewers have a strong relationship with the channel but increasingly spend their time media stacking – watching TV whilst texting, or hanging out
on social networks. It is harder and harder to get viewers’ attention.

Background:

E4 launched in a blaze of glory in 2001. Ali G fronted the marketing campaign for the launch, embodying the channel’s irreverent attitude. Although launched as ‘The new entertainment channel from Channel 4’, it was in effect ‘Channel 4 without the boring bits’. It is now the no.1 multi-channel station targeting 16-34 yr olds, regularly beating BBC 2 and FIVE.
In the past, E4 has successfully created a range of sub-brands on the channel. The most famous examples are Big Thursday (when E4 showed brand new Friends and ER), Second Chance Sunday (a chance to see flagship US premiers for the second time), and the 9pm strand – It’s a nine thing.

Further Information:

www.channel4.com/e4

studentawards.dandad.org/2010