Aquapax Viral Project (AVP)

What is Aquapax?

Fresh, Natural Mineral water in a paper carton.
Aquapax is a new independent bottled water brand, developed by the brand owner Neil Tomlinson. Aquapax is the foremost brand of 'bottled water' which isn't in a bottle at all - it's sealed from both light and air in a majority paper carton, with a thin protective barrier film to gaurantee the integrity of the water inside.

Company website : http://www.aquapax.info
Neil's Blog : http://aquapax.wordpress.com

Brief:

Interpret the fundamentally positive brand attributes of a real live new challenger beverage brand, 'Aquapax'. Design and animate key elements of a creative communication capable of capturing the public's attention and being distributed as a viral video that will go towards building the brand's image in the public domain.

Choices of medium to communicate viral work:

Video, Animation or Game.
Taking the brand's target audience into consideration - Design a piece of creative work that can be used to promote the brand. This creative piece may be used and translated onto the company website and embraced within other promotional material. Provide the client with designs and storyboards demonstrating your chosen creative piece before creating the final deliverables.

Things to take into consideration:

Paper carton and not plastic bottle.
Re-fillable well secured carton packaging.
Recyclable and better for the environment.
Low traces of nitrates from lightning strikes to the earth.
Flattenable package and re-flatable.