(AVP) Current Works

Work in Progress

Me and Tom have worked hard on his viral idea, coming up with shot locations and ideas of how to get plastic bottles into bins based on his idea. We've come up with a few interesting ideas of how to throw a plastic bottle into a bin using multiple people or just showing unthinkable ways of throwing a bottle into a bin.
Some locations we have in mind are skateparks, basketball courts, cliffs and at home.
So we shot in some of these locations and took a few pics to test how well we could pull this off.
In order for us to make it look realistic when getting the bottle into the bin in the most unthinkable ways, we decided to film static shots of many different attempts so we could edit each shot and use alot of masking to have each shot blend in with each other, making it look like 1 attempt of filming.
Here is an example of what we did in the skatepark.
It started with these 4 different shots.





And we turned it into something like this. (Still a work in progress)

(AVP) Brainstorming gone wrong!

The Meaning of Viral Advertisement?

After receiving the brief, I took the time to research what a viral advertisement is and what may be the best ways to approach it.
These 2 websites in particular gave me a good idea on what it is to making a successful viral advertisement.
http://www.baekdal.com/articles/branding/viral-marketing-tricks/
http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/

The only problem I had after looking at many viral advertisements and researching on what it is, was coming up with something new and unthinkable. Coming up with an idea which hasn't already been done or something which will capture the audiences attention.

First Idea

I came up with my first idea and made a storyboard, but the problem was that this idea was far from complete at being viral. It was just the first thing that came to my mind which wasn't inspired by any other advertisements or anything. So my idea was basically a first person film, showing the view of some guy getting ready to go out and hits the pub for a drink. He has 5 shots lined up, all different colours with different effects, showing his vision getting blurry or distorted from each different shot that he drinks. Finally he gets to the final shot which is a clear looking glass and it somehow manages to clear his senses. Making him see clearly again, and the idea behind this is that his final shot was a glass of aquapax water, which the bartender then slams on the bar infront of him.
So in the end this idea was lacking the quilities of viral communication, and I couldn't quite think how to make it more exciting or shocking to appeal to the viewers.

Change of Plan

Since I was lacking in the creative thinking department at coming up with my own idea, Tom Spencer (a class mate) was kind enough to allow me to join partnership with him on working with his idea.
More details on his idea for viral communication is posted on his blog.
http://tom-spencer.blogspot.com/

Aquapax Viral Project (AVP)

What is Aquapax?

Fresh, Natural Mineral water in a paper carton.
Aquapax is a new independent bottled water brand, developed by the brand owner Neil Tomlinson. Aquapax is the foremost brand of 'bottled water' which isn't in a bottle at all - it's sealed from both light and air in a majority paper carton, with a thin protective barrier film to gaurantee the integrity of the water inside.

Company website : http://www.aquapax.info
Neil's Blog : http://aquapax.wordpress.com

Brief:

Interpret the fundamentally positive brand attributes of a real live new challenger beverage brand, 'Aquapax'. Design and animate key elements of a creative communication capable of capturing the public's attention and being distributed as a viral video that will go towards building the brand's image in the public domain.

Choices of medium to communicate viral work:

Video, Animation or Game.
Taking the brand's target audience into consideration - Design a piece of creative work that can be used to promote the brand. This creative piece may be used and translated onto the company website and embraced within other promotional material. Provide the client with designs and storyboards demonstrating your chosen creative piece before creating the final deliverables.

Things to take into consideration:

Paper carton and not plastic bottle.
Re-fillable well secured carton packaging.
Recyclable and better for the environment.
Low traces of nitrates from lightning strikes to the earth.
Flattenable package and re-flatable.

(FMP) Finalized Idea & Inspirations

Summary of Idea

I came up with 2 initial ideas for my FMP and chose to go with 1 of the 2 which I believed to be an easier and more enjoyable solution to animate my interpritation of the future. I've chosen to do a fast zoom out animation (similar to fractal zooming) which will portray how google is slowly taking over the world and are able to watch over anyone using a more advanced version of their 'Google Earth' program.

Inspirations

Here are a few youtube videos which inspired me to take this approach including a couple of video's which I have added myself taken from movies/games that use the same concept in some sense.

This video I find somewhat interesting to watch because of its simplicity and the way it draws its viewer in, making you sit and watch till you know whats at the very end.



Again like the previous video, very interesting to watch but also this one visually looks alot nicer, giving unique new fractal patterns each time it zooms out of one.



This video inspires me alot in the sense that I am going for a very similar approach with a more flat top view zoom out using stills taken from google earth. However, the 3D animation involved in this video is very well made and the zooomed out camera angles are executed fantastically.




Resident Evil 5

War of the Worlds

(FMP) Brainstorm/Ideas

Brainstorm (Typical Interpritations of the Future)

Artificial Intelligence
World War
Armaggedon
Human Evolution
Scientific Discoveries
New Species
Advanced Technology
End of the World
Global Warming

Ideas out of the Box!

Random acts of nature that lead to human extinction.
Humans evolve in brain power, giving them telepathic abilities.
World wide surveillance under 1 government, causing an equilibrium.
City evolution, where cities are made underground, under water and in the sky.

Future Machine Project (FMP)

What is Future Machine?

Future Machine is a chance for animators to show off their talents, making a short animation based on their imagination of what the future may hold. Every animators submitted animations will be projected onto the brighton unitarian church during the white night festival, on the 24th of October, 7-10:30pm and 12-2am.

Things to take into consideration.

Styles : computer animation, experimental film making, motion graphics, collage, stop-motion animation, generative art.

Format : Quicktime (H.264 or Sorenson compression at 60-75% quility), 1024 x 768, 25fpx with a square pixel aspect ratio that run between 10 seconds and a minute.