(D & AD) Research

Idents & Stings

After looking at the E4 brief for the TV Promo, I decided to look into what an Ident is and view existing Stings on the E4 website, which displays Stings from winners in the previous years.

Here are a whole collection of idents from different broadcasting channels.
http://idents.tv/blog/
Here are a couple that interested me the most:

http://idents.tv/videos/E4bedroom.html
http://idents.tv/videos/E4barn.html

The reason I like these 2 Idents in particular is the stop motion style with moving animated characters and camera angles it uses. This makes me want to consider making something with stop motion.

Here are 2 quick stings of E4, including last years winner (Cyriak) of the E4 Stings contest.